Analytics & CRO
Measurement starts from business questions: what we need to learn, what we decide from data, and how experiments are documented.
What this service covers
Measurement you can act on: what happens on-site, where quality leads come from, and what to test next—reporting tied to real business questions.
Part 1
Analytics
GA4, GSC, and ad platforms are wired to a consistent event model. We define dashboards, segments, and quality checks (consent, data layer).
- Funnels and micro-conversions
- Experiments (A/B, feature) with statistical care
- Reporting aligned to OKRs or pipeline goals
Part 2
CRO
Hypotheses come from data and user signals. Changes are prioritized by impact and cost to ship; regressions are guarded by process.